SEO strategies have changed immeasurably over the past decade. In the past couple of years alone, search personalization, constant changes to the Google algorithm, the rise of social media and the demise of Yahoo have been major game changers. None will be as transformative as the change to revenue-based SEO.
More from Evidence-Based Marketing: http://evidencebasedmarketing.net/the-evolution-of-seo-infographic#ixzz1h0shwQFl
Sometimes finding your dream job is like an Easter egg hunt: It’s not only how you look for jobs, but also whereyou look for them. It seems like common sense, but in order to hedge your bets and ultimately nab a high-profile gig, it’s all about location, location, location.
This handy map, researched and developed by Onward Search ranks the cities where SEO (Search Engine Optimization) positions are most clustered and breaks down average salary ranges by rank, from entry-level to the big boss. It’s unsurprising that the mantle for most available SEO gigs is New York City (with L.A. and San Francisco hot on its heels), but smaller markets like Atlanta are also willing to pay comparable salaries for top-notch talent.
Are you hungry for a position in the SEO world? Check out the infographic below to find the prime locales for getting your feet wet (or a leg up) in the job of your dreams.
When you think of SEO, do you think of content marketing? You should.
Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all SEO ranking signals revolve around content of some kind” at SMX Advanced 2011. High-quality, search-friendly content allows businesses to populate their sites with keywords and valuable information for visitors (and both are important to search success).
Brafton’s infographic, Why Content For SEO, explores how content is key to search engine visibility. You can click the image to see the full-sized infographic.
Sometimes, you feel like learning something new, and you do not want to go sit in a classroom. You want to take some free online courses, and stay abreast in your education. Or you are just a renaissance-type of individual who pursues understanding in all fields of knowledge and education. Here are several higher learning institutions who provide free and open access to a selection of introductory courses taught by distinguished teachers and scholars. You will find free classes online at:
In conversations that I have with clients and friends where I go on and on about the effectiveness and the flexibility of WordPress as platforms, the question which usually follows that of the best WordPress plug-ins is to know where to find the best WordPress themes. Having experimented with many premium WordPress themes and installed several professional themes, I have compiled a list of the usual suspects which I visit in my quest for a viable theme for the idea that I am testing in the lab.
When you do not want to spend a lot of time browsing around. They keep a tally of all the great themes by category. Premium WordPress Themes, templates, and free premium WordPress theme are described and reviewed to help you find a theme to make your WordPress site look great.
Thesis is a theme that is ready to go out of the box. Many people who do not care about the design flexibility or the need to create a unique (non-deja-vu) experience would default to Thesis. The selling point of the platform is that it is SEO Ready out of the box. Thesis makes SEO simple, but there is no theme that makes you rank higher than any other, and Thesis does not achieve anything that any other theme with a couple of plug-ins does not. If you are in the market for a rapid and simple solution, this is definitely for you.
For small and large business owners and for, Templatic is a real God-send. The themes are highly advanced and extremely customizable. There are very few non-aggregation websites out there that provide such a diversity of high quality of WordPress themes.
I am biased to Theme Junkie. They have been around for a very long time, and I have used every theme they have created. This site is a good for bloggers. The themes are built with a strong emphasis on user experience. They are technical sound and yet require very little knowledge to customize. Their support team is one of the best around.
The wordpress marketplace by excellence. The variety of selection is impressive. There is something here for everyone. The issue is that because of the popularity of the website, you have to be willing to invest time in testing out multiple demos in order to find what you need. You have to sort out through much fluff to find the gems. Many of the WordPress themes that I have used come from this market place.
There are many great plugins available for WordPress . The bright developers in this community continue to make some incredible progress. For those who are in the pursuit of world domination, here is the arsenal that you need. Some of these plugins are so good that when you see them in action, you may actually drool. I have to admit that I am very biased when it comes to WordPress. I love the the way the Open Source community creates plugins for all of us to share. Over the years, I have used many of them, and here are the best WordPress plugins :
Akismet checks your comments against the Akismet web service to see if they look like spam or not. It checks your comments against the Akismet web service to see if they look like spam or not and lets you review the spam it catches under your blog’s “Comments” admin screen.
All in One SEO Pack
All in One SEO is a gift to WordPress users. It allows you to automatically optimize your WordPress blog for Search Engines.
All in One SEO Pack Importer
For those who have seen the light and have left Thesis. This pluggin imports SEO data from Thesis to All in One SEO Pack.
All in One Video Pack
This is not just another video embed tool – it includes every functionality you might need for video and rich-media, including the ability to upload/ record/import videos directly to your post, edit and remix content with an online video editor, enable video responses, manage and track your video content, create playlists and much more… And Kaltura covers all hosting and streaming costs for FREE up to 10GB.
This is the plugin when your users don’t want a global avatar, aren’t IT savvy enough to set a Gravatar up, simply want a private avatar for your blog, or any other reason too.
Broken Link Checker
This plugin will check your posts, comments and other content for broken links and missing images, and notify you if any are found.
A simple way to manage WordPress roles and capabilities. With this plugin you will be able to easily create and manage roles and capabilities. Using it, you will be able to change the capabilities of any role, add new roles, copy existing roles into new ones, and add new capabilities to existing roles. You can also delegate capabilities management to other users.
Contact Form 7
Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on.
Custom Admin Branding
The Custom Admin Branding Plugin allows you to brand and customize the WordPress administration area for clients or for personal use. You can display custom images and styles for the login screen, admin header and footer. It should be fairly easy to use for anyone familiar with WordPress and has basic css and html skills.
Dave’s WordPress Live Search
Dave’s WordPress Live Search adds “live search” functionality to your WordPress site. As visitors type words into your WordPress site’s search box, the plugin continually queries WordPress, looking for search results that match what the user has typed so far.
Facebook,Twitter,Google plus one Share Buttons
This simple yet easy-to-use plugin adds facebook,twitter,google +1(plus one) and many other popular social sharing buttons after post contents,such as:Stumbleupon,Linkedin,Digg and Google Buzz.
Facebook Fanbox with CSS
This plugin adds a likebox for your facebook-fanpage to your wordpress-sidebar. I know, there are many plugins to do this, but here you can use your own CSS to style the box for your needs. Its fully customisable via css. Just add the ID of your facebook-fanpage and you are ready to start.
Flickr Photos plugin is the perfect and easiest way to show your Flickr pictures on your site. You can also show any Flickr group or public photos too.
Get Recent Comments
This plugin shows excerpts of the latest comments and/or trackbacks in your sidebar. You have comprehensive control about their appearance. This ranges from the number of comments, the length of the excerpts up to the html layout. You can let the plugin order the comments by the corresponding post, or simply order them by date.
Google Custom Search Plugin
WordPress has a relatively good search functionality but tends to get sluggish and doesn’t match keywords that well. This is even more apparent when your site is quite large and you have many posts and/or pages. In addition, wordpress search functionality display results ordered by date and not by its relevance to the keywords.
Google News Sitemap
The Google News XML Sitemap plugin automatically generates a Google News XML sitemap (yourdomain.com/google-news-sitemap.xml) whenever a post is created, updated or deleted. This sitemap needs to be submitted once to Google via Google Webmaster’s Tools. This plugin allows you to include/exclude posts, pages and categories in the Google News sitemap, as well as includes post tags as news keywords.
Google XML Sitemaps
This plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog. With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. The plugin supports all kinds of WordPress generated pages as well as custom URLs.
HeadSpace2 is an all-in-one meta-data manager that allows you to fine-tune the SEO potential of your site.
Hello Dolly does not do anything. So why does it make it here you ask? Well I am a big fan of Satchmo, and the fact that I can write codes, write posts, or manage my platform, and every frame loads a lyric to this song to me is just priceless.
No Self Pings
Some people really like that WordPress sends pings from your own site to your own site when you write posts; it gives them a trail of related posts. Some people do not like this behavior; it clutters up their comments. This plugin disables intra-blog pinging.
Nofollow Case by Case This is an awesome plugin for Sculpting
Nofollow Case by Case is a Follow Plugin for Comment Author URLs and Comment (text) links. Say no to nofollow without losing control for comment links. As long as you do nothing Nofollow Case by Case automatically strips nofollow from all your comment links and comment author links.
Ozh’ Who Sees Ads
Who Sees Ads is an advanced ad management plugin that lets you decide who will see your ads, for instance Adsense, depending on user defined conditions. You can manage ads in your templates (eg sidebar.php) or within posts and pages.
Postie Post to WordPress Via Email – Awesome Plugin!!!!!!!!!!
The Postie plugin allows you to blog via e-mail, including many advanced features not found in wordpress’s default post by e-mail feature. Postie offers many advanced features for posting to your blog via e-mail, including the ability to assign categories by name, included pictures and videos, and automatically strip off signatures. It also has support for both imap and pop3, with the option for ssl with both.
Manage your multitude of pages with pageMash’s slick drag-and-drop style, ajax interface. Allows for quick sorting, hiding and organising of page pare. Customise the order your pages are listed in and manage the parent structure with this simple ajax drag-and-drop administrative interface with an option to toggle the page to be hidden from output. Great tool to quickly re-arrange your page menus.
With this handy-dandy plugin it is now possible to track your website for your keywords in Google. Search Engine Optimization (SEO) is all about choosing the right keywords. Through various online tools it is possible to generate synonyms and alternatives to build up a possible keyword list for your own website. After creating that list, you can start indexing your website so you can associate the keywords on the relevant webpage.
This plugin allows you to regenerate your thumbnails after changing the thumbnail sizes. Regenerate Thumbnails allows you to regenerate the thumbnails for your image attachments. This is very handy if you’ve changed any of your thumbnail dimensions (via Settings -> Media) after previously uploading images or have changed to a theme with different featured post image dimensions.
There’s no easy way to add meta robots tags to WordPress pages, unless of course, when you install this plugin. This plugin makes it easy to add the appropriate meta robots tags to your pages, disable unused archives, nofollow unnecessary links
SEO Smart Links
SEO Smart Links provides automatic SEO benefits for your site in addition to custom keyword lists, nofollow and much more. SEO Smart Links can automatically link keywords and phrases in your posts and comments with corresponding posts, pages, categories and tags on your blog. Further SEO Smart links allows you to set up your own keywords and set of matching URLs. Finally SEO Smart links allows you to set nofollow attribute and open links in new window.
SexyBookmarks (by Shareaholic)
Though the name may be a little “edgy” for some, SexyBookmarks has proven time and time again to be an extremely useful and successful tool in getting your readers to actually submit your articles to numerous social bookmarking sites.
Sidebar-Login has both a widget and a template tag to allow you to have a login form in the sidebar of your wordpress powered blog. It lets users login, and then redirects them back to the page they logged in from rather than the backend, it also shows error messages.
Simple Google Sitemap XML
Simple Google Sitemap XML generates a valid Google XML sitemap, which can then be used with Google’s Webmaster Tools. This plugin is meant to be simple. It just works!
Simple Tagging is another tagging plugin for WordPress: smarter, better, faster Tag Cloud, Related Posts, Related Tags, Tags Tabs (new!) and more.
Social Links Sidebar
Social Links Sidebar is a sidebar widget that displays icon links to your profile pages on other social networking sites.
This plugin provides a thumbnail area in the Your Profile section, where users can upload & crop new images in an overlay and upon cropping the image, the new image will be saved and stored. This gives users with any role the chance to easily upload an image and view their current thumbnail, all in one go
W3 Total Cache
Trusted by countless sites like: mattcutts.com, mashable.com, smashingmagazine.com, makeuseof.com, yoast.com, kiss925.com, pearsonified.com, lockergnome.com, johnchow.com, ilovetypography.com, webdesignerdepot.com, css-tricks.com and tens of thousands of others. Improve site performance and user experience via caching: browser, page, object, database, minify and content delivery network support.
This plugin a more advanced paging navigation interface.
WP Super Cache
This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts.
Import posts, pages, comments, custom fields, categories, tags and more from a WordPress export file.
WordPress Popular Posts
WordPress.com Popular Posts lists the most popular posts on a WordPress powered site. This list can be used in the sidebar to show an indication of which are the most visited pages.
Yet Another Related Posts Plugin
Display a list of related entries on your site and feeds based on a unique algorithm. Templating allows customization of the display.
Easily add breadcrumbs to your template. If you’re using one of the supported WordPress frameworks, it’s as easy as enabling the plugin and checking the “Try to add automatically box”, if you’re not using one of those, adding it is as simple as adding one line of code to your templat