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More than 80% of online users use search engines to find products and information they need.

The biggest Search Engine Google is serving more than 1 Billion queries everyday. According to the WebVisible and Nielsen Report, More than 74% of online users use search engines before making a purchase and the percentage of online users using search engines is increasing every day.

So if your website is not search engine friendly and is not appearing in search engine results for your business keywords they you are leaving lot of traffic and potential business on the table.

Below are the few facts and numbers that highlight the importance of Search Engine Optimization
Why You Should Not Ignore SEO
Infographic by- Guangzhou Web Design Company

Raven ToolsSaying the folks at Raven Tools are the essence of effective innovation is an understatement. Indeed though there are many Internet Marketing tools out there, only few are as comprehensive and effective as the ones that we have seen out come out of Sitening. One may recall the Schema Creator tool launched back in July last year. Well now, they bring us a Google Analytics Configuration tool.

If you have ever had to run the Online Marketing effort of a multi-domain or enterprise website, you know that setting up the analytics tool in a way that help you collect meaningful and actionable data is your key to success. Many know that Google Analytics offers the same capabilities that all the “not-free” web analytics tool out tout as their competitive advantage. The challenge remains for every organisation how to set up the Google Analytics account and configure it so that it becomes a meaningful asset instead of just a repackaging of your server log raw data. Unfortunately not everybody is a “Certified Google Analytics Professional” or a programming maniac. Many people are just like me, as we love data, we love information, but we don’t want to spent valuable billable hours on setting up tools.

This is where the Google Analytics Configuration Tool from Raven Tools comes in.

Taylor Pratt explained that when it comes down to setting up GA and the corresponding goals and KPIs, he made a general observation which is that:

As I mined through the bottomless Google Analytics knowledge base and countless posts from Google Analytics experts, I noticed a trend: advice was inconsistent and, in many cases, outdated. So with the help of LunaMetrics, a Google Analytics Certified Partner, I put together tutorials and tools to simplify the setup process once and for all. – Taylor Pratt

So What is the big deal?
The website GaConfig.com does most of the work for you, and walks you through a step by step approach with in many cases a quality control checkpoint. You feed it your set up information, options and needs, and it takes you to process while giving you the appropriate codes. All you need to have ready to use the tool are your account number, your URL, and which syntax of Google Analytics you are planning on using. The best part of it all is that because the tool does not store any data on the site, there is no privacy concern to be worried about, not counting the fact that the tool is free.

There are 8 solutions available on the tool, and they are group according to whether you want to set the tools or your KPIs.

Google Analytics Account Set Up Solutions

  • Set up tracking for one domain with subdomains
  • Set up tracking for multiple domains with one subdomain
  • Set up Site Search
  • Set up 404 tracking


Google Analytics Goals and KPIs Sep Up Solutions

  • Track Events
  • Build URLs
  • Set up goals with Destination URLs
  • Track Facebook page and referrers

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From the beginning man has constantly been searching for something, whether it was cavemen searching for food and shelter, philosophers searching for the answer to the ultimate question of life, the universe, and everything (The answer is 42 by the way) or teenagers searching for their friends and favorite music. Searching has always been part of our lives.

Searching has evolved over the years with mankind’s constant demand for wanting information faster. Many of us can remember the days when a phone book and rotary phone was the best way to find people and information. In today’s world, we have access to the Internet and search engines, which allow us to get to the information we need from anywhere in the world, and all of this can be done with a simple click of a button or a swipe of a finger.

In the last 20 years, online searching has grown rapidly, first with the introduction of the World Wide Web back in 1991, and then with the development of search engines, web crawlers and page rankings. Since then, search engines have constantly evolved as new standards were set by the rapidly growing web world.

In 1997, the words “search engine optimization” were first used by John Audette and Bruce Clay, and soon after SEO became a widely used term. In 1998, Google entered the search engine arena and soon took the lead in search engine market share, becoming the industry leader in search.

The 2001 Exodus was a huge kick in the shorts for many, as users abandoned older search engines like HotBot, AltaVista and Excite. Many users had moved their interest towards the new kid on the block, and so began “The Reign of Google.”

“Many SEO’s have sleepless nights as we realize it is Google or bust”. – Brett Tabke, Founder of WebmasterWorld

In 2009, Microsoft gathered all that it had learned from its previous search engines (MSN Search, live Search, Windows live Search) and wrapped it all into what they now call Bing. About a year later, Yahoo! jumps on board with Microsoft and begins using the Bing search technology as well.

Now to the present …

We have already seen some big changes in 2011, and we‘re only 3 months in. Facebook received a patent for curated search, which will involve ranking searches according to a link’s popularity.Google released the Farmer/Panda update, which devalues content farms like ezinearticles.com and others. Plus, Google introduced the +1 button with hopes of kicking their social search into high gear.

So much has happened already this year but I am sure there’s plenty more to come. Where do you see search engines and SEO heading in the next year, or even five years?

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History of Search Infographic

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Google’s Collateral Damage

Google's Collateral Damage.

Infographic by SEO Book

How Google Works

How Google Works.

Infographic by the Pay Per Click Blog

The Rise of Brands in Google’s Relevancy Algorithms

Google Brands.

Infographic by SEO Book

A Look at How Longtail Content Lost Its Edge
Over the years Google has moved to consolidate search volume against fewer keywords (which are easier to match ads against) and they have inserted their own vertical listings in their search results. The result is that the longtail has become far less profitable for many publishers.

How Google Killed the Longtail Infographic.

Infographic by SEO Book

A Look at How Organic Links Have Lost Value

How Google Hit Organic Links.

SEO Infographic by SEO Book

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This Internet marketing infographic guides you through the key tactics that can be used to build authority for your website. These tactics fall into three major categories; link building, social media marketing and content marketing.

The Authority Building Machine also warns against using black hat practices that could land a website in search engine jail, a place that is not easy to escape. So stay on track and have fun!

Infographic: The Authority Building Machine
Internet Marketing Infographic by Vertical Measures

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